Comparing Destruction in Steinbecks Flight and Londons...

Journey to Destruction in Steinbecks Flight and Londons To Build a Fire Not many people have to face death in the cold wasteland of the Arctic or rugged mountains of California, but Pepe and the man do. Although the ironic destruction of Pepe and the man were caused by relentless forces of nature, their attitudes and reasons for going on their journeys differed. The setting in both stories consisted of extreme climate and conditions. In Flight the climate was desert hot during the day and chilling cold at night. The Torres family had their farm, a few sloping acres above a cliff that dropped to the brown reefs and to the hissing white waters of the ocean. Behind the farm the stone mountains stood up against the sky.†¦show more content†¦He spat again, in the air, before it could fall to the snow the spittle crackled. He knew at fifty below spittle crackled on the snow, but this spittle had crackled in the air. Undoubtedly it was colder than fifty below--how much colder he did not know. Both of the mens attitudes lead to their destruction. Pepe was very lazy and immature. All day you do foolish things with the knife, like a toy-baby, his mother stormed. Big lazy, you must catch the horse and put on him thy fathers saddle. Pepe also had a hot temper. During the travel to Monterey, Pepe had a little to drink and ended up killing a man. There was wine to drink. Pepe drank wine. The little quarrel--the man started toward Pepe and then the knife--it went almost by itself. The man said names to me I could not allow. In the other story, the mans attitude problem was that he was too self-confident. He pushed himself to the limit which was farther than he could go. But the temperature did not matter. He also didnt listen to the advice of others. The man from Sulphur Creek had spoken the truth when telling how cold it sometimes got in the country, and used his knowledge to his best advantage. Fifty degrees below zero was to him just precisely fifty degrees below z ero. That there should be anything more to it than that was a thought that never entered his head. Their reasons for going on their journeys differed. Pepe was forced to go on his

Business Strategy Marketing Management

Question: Discuss about theBusiness Strategyfor Marketing Management. Answer: Introduction The study concentrated in the process of developing a proper situation analysis of the selected organization Zynga. SWOT Analysis is one of the most important marketing tools, which is used to scan the factors of both the inner environment as well as the outer environment of the business (Kotler and Armstrong, 2012). Strength and Weakness are the two factors which comprise the internal environment and on the other hand, Opportunities and Threats are the two factors, which comprise the external environment (Kotler and Keller, 2012). The following part of the study will analyze each factor of both the external environment as well as the internal environment of the organization. Background of the Organization The selected organization in the study is Zynga. Zynga is an American organization, which is a service provider of social video game services founded in the year 2007, and its headquarter is situated in San Francisco, California, United States. The CEO, of the organization is Frank D Gibeau and the organization maintains overall revenue of 764 million USD (Zynga.com, 2016). Critical Analysis of the Study Strength The organization maintains a strong user base, which is about 289 million, who spend a lot of time in this particular platform. Zynga is a company, maintain a strong brand value. Zynga is no longer dependent on other social media platforms. It develops its own business operation in the proceedings. The organization is known for its fifth largest mobile platform for the daily customers who spend time in mobile. Weakness Based on the latest statistical report, the average usage of the users has gone down to 56 million from 72 million. The users are often reluctant to spend money towards online social media games, on a recurring basis, which is one of the most negative impacts for the organization. The organization is facing certain persistent loss in the revenue since 2010. Opportunity The company has a huge business opportunity with the view of developing a proper expansion process in other key cities of the country. The company holds a strong position in the US gaming market. The world is changing at a rapid pace due to technological advancement. Introduction of 3D games provided certain technological opportunities for the selected organization. Further expansion on other social platforms will provide an additional opportunity in the organization. Threats The numbers of users in the organization are majority of casual social media players. One of the major threats is the organization is facing major threats from the other gaming platforms. Due to lack of consistency of the users, the organization faces certain ups and downs in the revenue. Conclusion The study analyzed all the major factors, with the view of scanning both the inner as well as the outer environment of the organization. With the application of a proper SWOT Analysis, the management will be able to identify its Strength, Weakness, Opportunities and Treats. All the important factors of both the inner environment as well as the outer environment are analyzed in an effective way. Reference List Kotler, P. and Armstrong, G. (2012).Principles of marketing. 1st ed. Boston: Pearson Prentice Hall. Kotler, P. and Keller, K. (2012).Marketing management. 1st ed. Upper Saddle River, N.J.: Prentice Hall. Zynga.com. (2016).Online Games Mobile Games | Free Games by Zynga. [online] Available at: https://www.zynga.com/ [Accessed 15 Nov. 2016].